A UNIQUE ANGLE ON THE URBAN SHOPPER
Cities have always been at the intersection of commerce, creativity, and change – luring more potential urbanites each year. By 2040, over three-fourths of the world’s population will be dwelling in these metropolitan meccas. This ever-expanding urbanized lifestyle impacts everything from public health, transportation, open space design, social infrastructure, and the shopping.
At Integer, we’re always looking to better understand the urban shopping experience. How mobile technology impacts purchase. Innovative uses of small retail spaces. We are also city dwellers. We hail taxis. Dodge pigeons. So we offer not just the latest global urban shopper trends, but a unique city perspective as well.
Dig in & discover,
PROJECTING THE FUTURE OF RETAIL
Developers at Perch Interactive are encouraging urban shoppers to stop and actually handle the merchandise. Their latest tech innovation utilizes light and motion sensors to instantly project content next to a product when it’s handled. Instructional videos. Usage photos. Social reviews. All content is fair game. Perch has even developed the ability to display a shopper’s tweet if a certain hashtag is used. Stores with limited size will benefit from this technology, since each Perch unit can be installed on a ceiling or wall and projected on different area sizes. For shoppers, it brings the unique, interactive online experience, offline.
LOWDOWN ON POP-UPS
The trend of temporary retail space has become more and more of a city shopping-scene staple. Brands love it because of the cost-effectiveness: limited inventory and the lack of a sky-high year-long lease expense. Pop-ups also offer the ability to harness city events to build relevant brand momentum. Birchbox accomplished this by creating its pop-up store right smack during fashion week. Fashion show goers were treated to samples, plus hair and nail treatments. Another pop-up plus came from the Wolverine brand. They used their pop-up as a prelude to permanence. Originally, the goal was just to showcase their signature offerings. After an overwhelming response from shoppers, Wolverine is now looking to sink their claws into a year-round store in NYC.
MAGAZINES MADE ON THE SPOT
Swedish company Meganews has developed a kiosk that prints magazines on the spot. The machine offers more than 200 publication titles. Just select your favorite. Swipe your credit card. And in two minutes your magazine will be hot off the mini-press, courtesy of a high-speed Ricoh printer. This on demand innovation will cut down on production and printing costs as well as ensure less cutting of trees. For advertisers, it offers the opportunity to keep ad content relevant. For retailers, it’s a chance to offer a greater selection to shoppers without taking up more space.
For more urban trends & insights, check out next month’s issue.
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