A UNIQUE ANGLE ON THE URBAN SHOPPER
Cities have always been at the intersection of commerce, creativity, and change – luring more potential urbanites each year. By 2040, over three-fourths of the world’s population will be dwelling in these metropolitan meccas. This ever-expanding urbanized lifestyle impacts everything from public health, transportation, open space design, social infrastructure, and the shopping.
At Integer, we’re always looking to better understand the urban shopping experience. How mobile technology impacts purchase. Innovative uses of small retail spaces. We are also city dwellers. We hail taxis. Dodge pigeons. So we offer not just the latest global urban shopper trends, but a unique city perspective as well.
Dig in & discover,
Differentiating Same-Day Delivery
San Fransisco startup Instacart wants to change the way you grocery shop on a cold, rainy day in the city. Instead of a trip with puddle jumps and soaked eco-friendly paper grocery bags, place your order on the Instacart site. Within one to two hours you’ll have your food order. Competitors like Amazon, eBay, and TaskRabbit offer a similar service. Though the main point of difference is that they rely on
a warehouse of inventory, which can add on to delivery time. Instacart offers same-day delivery by partnering with local supermarkets like Trader Joe’s,
Safeway, Whole Foods, and Costco. Customers get their food faster. Local grocery chains have a stronger point of entry into the delivery market. A perfect recipe for success.
The NYC Department of Urban Betterment is campaigning on Kickstarter to turn trash into treasure. City dumpsters will now be equipped with inflatable roofs/projector screens, transforming them into public spaces. People can rent them out as a meeting place, educational outlet, retail area – pretty much anything. The main advantage is that it’s another way to squeeze out inexpensive pop-up-space opportunities in an already cramped real estate market.
A New Mobile Makeover
Every day at lunchtime, convoys of food trucks overtake Manhattan. From oven-baked gourmet pizza to fried schnitzel, they sit on every avenue and street corner. For truck owners, it’s a way to hit a moving target of foodie customers without the costs of a brick-and-mortar setup. This new roadmap for success has attracted other business models, like Tre Truck. It’s the first mobile skateboard shop in NYC that offers more than 30 different skateboards. Being mobile offers the ability to target different skate parks around NYC. One other unexpected entry has been Studio Dental. As a result of her patients dreading the dental visit, Dr. Sara Creighton made the move to mobile. Similar to the food truck business model, going to her patients offers convenience as well as a unique experience.
Fill’Er Up In The Future
Come 2014, manholes will take on a new role – electric car charger. New York based start up Hevo Power has created a wireless charging station. Drivers simply park in a space with one of these manholes to charge up their automobile. Hevo Power also has an app that allows you to track which of these charging area are ready to use.
For more urban trends & insights, check out next month’s issue.
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