A UNIQUE ANGLE ON THE URBAN SHOPPER
Cities have always been at the intersection of commerce, creativity, and change – luring more potential urbanites each year. By 2040, over three-fourths of the world’s population will be dwelling in these metropolitan meccas. This ever-expanding urbanized lifestyle impacts everything from public health, transportation, open space design, social infrastructure, and the shopping.
At Integer, we’re always looking to better understand the urban shopping experience. How mobile technology impacts purchase. Innovative uses of small retail spaces. We are also city dwellers. We hail taxis. Dodge pigeons. So we offer not just the latest global urban shopper trends, but a unique city perspective as well.
Enjoy the festive season and if you see any retail holiday magic, make sure you tweet us @_The_Urbanist
Shaping Up the Commute
To celebrate the coming of the Olympic games to Moscow, newly installed ticket machines are looking to shape up the daily commute. Instead of payment, machines will require train passengers to do some sort of exercise to receive their ticket. A camera positioned in the front of the machine will make sure commuters are lunging or squatting responsibly.
Makeup Meets Mass Transit
Ads are no stranger to subways. You see them at the entrance, plastered on platforms, and all over each car. Historically, transit advertising has been one-way communication. Which can be a negative experience for passengers forced to stare at an ad during a long train delay. Now L’Oreal is looking to capitalize on this captive audience with their new Color Experience vending machine. Making its debut at the 42nd Street-Bryant Park subway station in New York City, this vending machine offers brand engagement with a purpose. Potential customers who approach the machine are asked if they’d like a list of cosmetic colors that match or clash with their outfit. The L’Oreal machine then generates a digital animation of the person’s silhouette, complete with suggested makeup options. Customers can either buy the products right there. Or, if they opt out, they can still email the suggested color looks to themselves. And for a bit of social- media-to-go, the side of the machine features hot looks and posts from beauty bloggers.
Modular Made in NYC
Micro apartment building is the latest fad from the Far East. The Museum of the City of New York recently offered a taste of this tiny tomorrow with an exhibition of a modular apartment. The director coined the exhibition as “a glimpse into the future of housing in our city.” The inspiration draws specifically from the Nakagin Capsule based in Japan. This building comprised of 140 hundred-square-foot capsule units, served as the answer to affordable housing for densely populated cities. The size range proposed for the NYC dwellings is a whopping 250 to 370 square feet. Just enough space for someone to eat, sleep, and do a wee bit of living.
Eliminate Card Clutter
With the amount of credit and loyalty cards out there, it’s pretty easy for urbanites to create their own Costanza Wallet – minus the mess of paper receipts and gum. Startup Coin is out to reduce card clutter with the introduction of their device. It’s designed to look like a credit card with one major exception. On the back, is a discrete control panel that allows you to toggle among all your cards with a simple push of a button. To begin, you load your cards with the help of a smartphone app. Then you’re good to shop and save. Coin cards also come equipped with Bluetooth. So if you leave the card anywhere, it alerts your smartphone immediately. Right now total cost is $100 for the card and the reader. However, early adopters can pre-order the card for $50 – that is, until some card company swoops in to foot the bill.
For more urban trends & insights, check out next month’s issue.
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