April 2016

April 2016



Six new Kens Barbie will lose her #@!$ over

Move over, “realistic” Barbie. Lyst, the UK based fashion e-commerce site is now proposing makeover concepts to Barbie’s iconic male companion, Ken. Gone is his perfectly plastered platinum blond hair—enter six modern takes on Ken with a bit of urban flair. The new suggested types include Beach “Dad-Bod” Ken, Bearded Hipster Ken, Balding Ken, and an Asian Ken version. Again, similar to Barbie, the dolls are not just aimed to entertain, but to offer a more relatable form of the iconic doll for kids and Brooklyn Hipsters. Lyst has been overloaded with order requests for these proposed dolls. Only time will tell when any of these new versions of Ken will be seen hanging with Barbie in the dream house.  



Three new ways to have one-night stands

NYC’s disrupt event in May is feeling the heat with its panel on New-Frontier Dating. Attending will be up-and-coming Tinder alternatives to make casual dating in the city even easier and a bit more customized to members’ preferences. Here are the top three that will be featured on the panel:

Bumble: Leaves the choice up to the woman.

Her: Has a strong focus on the lesbian community.

Coffee Meets Bagel: Sends members one match each day.



Next stage of retail: Stop selling stuff

Samsung, maker of the successful Galaxy smartphone/tablet line, is expanding its universe by setting up a new kind of showroom in the heart of NYC’s Meatpacking district. The catch is they don’t want you to buy anything. Samsung 837, which is named after the street address, offers a high-tech take on the brand experience—without the pressure to shop. There’s the Samsung selfie station, where you get a digital pic of yourself against the New York City skyline. You can take a VR trip through a mirrored tunnel that literally surrounds you with pictures on your Instagram feed. Plus, there’s a slew of Samsung products to try out. The one thing that’s not evident is how to buy anything. The tech giant has done this on purpose to get people more open to experiencing the products rather than focusing on the price tag. It’s building brand loyalty before a purchase is even made.





Three reasons you need to visit the Amazon store now


Amazon has set its sights on San Diego as its next target for its retail store. Last year, the online giant made headlines opening the first store in Seattle. What Amazon brings to the aging brick and mortar world is an updated online sensibility for consumers.


Publishers can’t pay to be on these shelves: Books that are chosen for this store are based on customer reviews.


You can touch Amazon stuff: The Echo and Kindles are all on display, allowing you to actually hold them in your hands and try them out.


Don’t bother paying: Amazon stores are working on fine-tuning the way you can literally pick up an item and walk out of the store without needing to go to the register—you’ll be automatically billed on your account.